Levi's® Jeans are an American staple. They have been an integral part of our culture since the late 1800's, and their fame quickly spread across the world to become one of the best known, most worn denim jeans. Levi's Jeans has grown from working men's jeans into a cowboy's jeans, a fashion jean, a dress-up jean, a go-to casual jean and so much more. Every pair of Levi's has a story; find your story with Sheplers!
Levi Strauss - Company History,
The Making of the Levis® Jean Legend
Levi's Jeans have forever been an essential wardrobe piece - from miners, cowboys, movie stars, and musicians, to our casual Fridays and date night jean ensembles. Levis® empowers you to wear your jeans your way.
Levis® started from humble beginnings. In 1853, nearing the end of the California Gold Rush, German immigrant Levi Strauss moved to San Francisco. There, Strauss helped his sister & her husband, Fanny & David Stern, with their dry goods business. Eventually, Levi Strauss tried his hand at his own wholesale company, which he named Levi Strauss. Ultimately, David Stern joined Strauss' wholesale business. The Levi Strauss Company sold many dry goods, but invested heavily in production of the denim work pant. The wholesale business focused on the needs of miners, other merchants, and peddlers.
By 1866, the Levi Strauss & Co.® dry goods business was booming. Levis® was synonymous with "quality goods". The hard-working lifestyles of the ever-growing community made Levi's business the go-to place for durable "waist overalls" (or "jeans", a term not coined until the late 1950's). In 1873, to make his jeans longer lasting, Levi & Jacob Davis, a Reno, Nevada tailor & Levi Strauss & Co.® customer, patented the Levis® riveted jeans pocket.
Even through the popularity of Levi's Jeans, Levi Strauss continued with his wholesale dry goods business. After his death in 1902, sons of David & Fanny Stern took over the Levi Strauss & Co.® business.
Throughout the 1900's & 2000's, though Levis® endured tough times - the 1906 earthquake & fire, World War II, and economic down-turns - the Levi® jeans company has continued to produce quality products and create great ideas, such as denim jean jackets; Red Tab Levi's Jeans & clothing; men's, women's, & kids' Levi's® clothing; and the development of the assigned Levi's® Jeans numbers, which we all associate with our favorite pair of jeans - such as Levis® 501 Jeans, Levis® 517 Jeans, & Levis® 527 Jeans.
For long over a century, Levi's Jeans company has continued to grow and evolve with their loyal customers. Their fan base has kept Levis® at the top, & the true "First Name in Denim."