When Wrangler set out to create the Ultimate Riding jean, they knew there was only one place to turn - riders. They sought to capture the freedom, independence, and beauty inherent to every cowgirl. Wrangler spoke with the women of the AQHA to find out what was important to women who ride every day. Meet the result: a jean with flexible knees and a perfect rise for riding - the perfect jean for the modern cowgirl! Plus, a sexier finish that looks great in the saddle or out on the town. This pair of jeans also features Booty Up styling which is a specially crafted "lift" to your jeans. Carefully placed darts at the side seam of the jean help lift the seat and draw the eye in - if your booty is going to look this good, everyone should notice! The butt area of the Booty Up Jean features a "riser" shaped like a half moon, which pulls the fabric when sewn together, and provides lift in the seat. Women’s Wrangler Jean has a lower waist rise which is complementing and comfortable. Combine Wrangler’s Ultimate Riding features with the Booty Up technology and you have the perfect pair of jeans! Full flex knee is perfect for riding. Mid rise. Traditional five-pocket styling. Button waist and zipper fly. Wrangler jean is made of a cotton poly blend. Imported.